programmed obsolescence
How to sell items that are too long? voluntarily reduce their lifetime, making them to be ready to throw .
" Released yesterday evening Arte to 20.40, the documentary Ready to throw take the example of light bulbs to illustrate this incredible drift and go back in history to explain to viewers how the idea came to industry. These were initially designed to last. And then the decline in purchases once the product embedded in most homes, has pushed to develop blisters less resistant to time. The goal? Customer loyalty and generate more profits primarily through recurring purchases. __
A cartel of manufacturers decided it would be so. A sentence in an advertisement has arrested: " a product that does not wear is a tragedy for business " . Grouped under the name of Phoebus , they decided that henceforth the bulb should wear more quickly and last no longer than 1000 hours instead of the 2500 original. A considerable reduction as great-grand-son of the founder of Philips justified by the fact that "at the time, sustainability was not the center of préoccu cerns. Not s
ur excuse that takes much longer route, if indeed it had once been admissible ... The London stockbroker Bernard theorized planned obsolescence in 1929, the year of famous stock market crash on Wall Street, the starting point of a global financial crisis, explaining its advantages to boost the economy. De deprived shenanigans in theory public planned obsolescence has made his little way to completely control systems production. A product guaranteed for life will not wait until you die to stop working. "
___" In the early twentieth century e, while the consumer society took off, the consumer looking foremost quality products. Manufacturers needed to identify the products. Marks, so did their appearance and became the hallmarks of this quality. But the system had its limits. With products that lasted a decade or two, that could one sell to consumers? Thus appeared in the 1920s, the principle of obsolescence programmed. The idea? Each product has to "self destruct" some time after the purchase, forcing consumers to buy new. The rumor says so, at first, b
as nylon were so good that women do not buy one or two pairs per year. To remedy this, we created the "bottom line that", and sales exploded. Today, this principle is ravaging : Mobile phones have a life expectancy of three years, TVs have costs Prohibitive to Repair ... In short, a product used is a new product sold. Filmed around the world, this documentary looks at the English model of damage aberrant growth, while the planet's resources are depleted . " Patrick Fournier
_____________ The capitalist system of mass production are soon apparent contradiction: how to sell sustainable products relatively enduring without saturating the market at some point? Renewal of artifacts, by their design, their new (Psychological obsolescence) and their performance, use advertising to raise the purchasing, stimulate desire, which should never be saturated, the borrowing facilitating the immediate passage to the act of purchase ... all ways that allowed the continuation of production, such as using the opening of new market space. This scheme works much as there are enough buyers in growth, the purchasing power. Once a crisis takes place due to overproduction and / or reduced purchasing power, the machine tends to produce crash and profits to decline. Hence
the need to reduce the lifetime of products by various means. Sustainability is no longer a selling point, at least in electronic products and appliances. Our devices are programmed by manufacturers to quickly die
example, iPad is designed to be quickly outdated
This deliberate policy of the ready to throw is not without consequences effects.
depletion of natural resources , lack efficient recycling, pollution exported by toxic wastes are the most critical aspects.
Objects have a long history .
The crisis is an opportunity to rethink our consumption patterns, our lifestyle in general, which can be sustainable in a finite world and the heart of glaring inequalities, Andre Gorz as had already pointed out once .
- shorten the lifespan of products to encourage eating more?
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Coltan violence
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